NHL Launch Campaign

Following the successful style of previous MLB campaigns, this was the launch to introduce the new NHL app.

All Star Game

Pulling from the NHL All Star Game style guide I designed these assets featured in web, mobile, print and streaming platforms.

Your Team. Your Screen.

To enhance the fan experience, I created customized screens for every NHL team. When users log into their accounts, they enjoy their favorite team’s branding on web, email, and a team-specific app launcher.